Digital marketing courses - emerging trends
Ramesh B .R.
Assistant Professor
Department of Commerce & Management
Government Arts, Commerce & Post Graduate College (Autonomous)
Hassan -573201, Karnataka state
Ph :6360868030,
Mail ID - ramumanasi@gmail.com
Abstract
This paper focuses on emerging trends on online digital sales and marketing courses. There are innumerable opportunities for youth in e- commerce sector especially in digital sales and marketing sector. This is an era of digitalization networking and on line consumerism. Online consumers are plenty in number because India is a youthful country. Digital App development , Video production , branding, web designing, Search engine optimization, Social media designing, Content marketing etc offers lots of careers for students. This scenario needs a learning atmosphere which acts as a platform for overall understanding of digital sales and marketing trends. Understanding e-commerce sector its competitive landscape calls for demonstrating aptitude, strong attention and implicit thinking ability. Harnessing the potential of internet marketing or online marketing an defectively leveraging its impact on consumers needs strong foundation in digital marketing .
Key words: Digital marketing courses, trends, challenges
Introduction
This is an era of digital revolution; technology has plenty of opportunities for marketing. This is an era of digitalization networking and on line consumerism. From door to door marketing tools has changed from humans to gadgets. It has made easier to penetrate through a large segment of customers at minimal efforts. with the growth of digital gadgets , Online consumers are plenty in number because India is a youthful country. Pioneering efforts of Michael Aldrich online shopping in 1990 followed by Thomas holidays in 1992 India mart B2B in 1996 and flip cart in 2007 , the segment is growing perennially.
Digital marketing concept
Digital marketing is a dynamic concept that requires deep understanding a complete and understanding of digital marketing concepts is very much necessary. All India management Institutes lists following tools involving digital marketing.
Digital Marketing share
The following table shows the percentage share of various sector in digital marketing
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IT sector |
30 |
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Real estate entertainment sports sector |
35 |
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Education sector |
20 |
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Government sector |
5 |
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others |
10 |
Digital Marketing Programs
Harnessing the potential of internet marketing or online marketing an defectively leveraging its impact on consumers needs strong foundation in digital marketing
Digital marketing competencies required
Understanding and estimating the mindset of the consumers requires several competencies listed as below
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Accessing the realm of social media |
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Benefiting the marketers through better consumer segmentation |
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Designing tools to enhance online consumer experiences |
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Evaluating internet marketing metrics |
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Exploring the emerging digital tools |
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Extracting consumer decision making trends in marketing. |
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Forecasting consumer trends and consumer analytics |
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Integrating digital marketing |
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Monitoring evaluating internet traffic |
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Understanding and estimating the mindset of the consumers |
Digital marketing Challenges- but there are several challenges is digital courses in digital marketing .
Thus, successful digital courses need to cater to digital dynamics through hands on training, innovative methods to handle large scale campaign and best ways to promote brand impact.
Career opportunities and jobs available
Plenty of career opportunities for youth in digital marketing segments which are listed as below.
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1 |
Digital market segment |
Mobility and digital content strategist |
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Mobility and digital content consultant |
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Mobility and digital content analyst |
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Mobility and digital content associate |
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2 |
Intern segment |
digital marketing intern |
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Lead brand strategist |
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Branding intern |
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Marketing intern (work from home) |
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3 |
Social media segment |
Social media Executive |
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Social media Manger |
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Social media Specialist |
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4 |
Digital hacking segment |
Digital Hacker manager |
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Digital Hack Planner |
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Hack Strategist |
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5 |
Digital campaigns segment |
Digital Campaign operator |
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Digital Campaign Manager |
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Digital Campaign Planner |
Skills required for digital marketing for fresher Commerce graduates – Digital marketing is becoming popular with youth and commerce graduates across the country are finding great careers in digital marketing segment. But there are several special skills needed for becoming an expert in digital marketing.
Companies such as Adweta , CIS , i-perspective, I- prism, 8 views. K web etc are leading marketing agencies in India.
Role of higher education sector
Higher education sector can initiate innovative courses which support learners in better understanding of consumer behaviour in all online platforms. Higher education institutions need to confer focus on curriculum which truly supports exploring all emerging digital tools. Learners have to be introduced to critical understanding of internet marketing metrics and consumer trends Understanding consumer analytics is very critical point in success of digital courses. . But above all, a clear understanding, evaluating and estimating the mindset of the consumers is very essential as India is divided as rural and urban consumer , the dissimilar nature of market demands pose a big question. Hence, digital courses need to focus on basic understanding of emerging consumer trends. Digital marketing supportive courses which focus on providing understanding e -commerce sector & its spirited background needs for demonstrating genuine aptitude, well-groomed attention and implied thinking ability. Only quick learners survive in this digital sector because this sector calls for speedy learning, tacit understanding skills, fast paced working and dynamism. Higher education sector needs to institutionalize internal support through increased academic collaborations with the global digital marketing and advertising agencies, business teams and marketing agencies. Higher education sector can come up with restructuring digital infrastructure .Thus , creating a strategic curriculum frame work with developing visionary marketing specific objectives is the need of the hour.
Conclusion
Thus, the emerging discipline of digital marketing offers opportunities for digital innovation, along with profitability and affordability. Consumer is the king and digital world offers consumer lots of choices in marketing. All economic activities revolve around consumer satisfaction. Hence, Digital marketing courses not only open opportunities for the youth but also enormous opportunities for organizations of digital marketers, web designers , web analysts and web developers. Higher education sector can initiate innovative courses which support learners in better understanding of consumer behaviour in all online platforms. Higher education institutions need to confer focus on curriculum which truly supports exploring all emerging digital tools. Learners have to be introduced to critical understanding of internet marketing metrics and consumer trends and consumer analytics. But above all a clear understanding, evaluating and estimating the mindset of the consumers is very essential. Hence, digital courses need to focus on consumer trends and its suggestive volatility.
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